Lori Leath Smith has joined Seaside Community Development Corporation (SCDC), the developer of the new urbanist community of Seaside, as director of public relations and marketing. Working with Seaside’s founders, Robert and Daryl Davis, Smith will focus on the planning, development and implementation of SCDC destination marketing strategies and public relations activities.

Smith previously built, managed and maintained comprehensive, cost-effective public relations and marketing communications strategies for Florida’s Great Northwest. Smith is a graduate of Auburn University and moved to the area from Birmingham, Alabama, where she was a marketing communications and graphics business owner, to direct multimedia PR/communications initiatives at Sandestin Golf and Beach Resort. Her earlier experience at Southern Living magazine laid the foundation for promoting destinations.

She serves on the board of the Northwest Florida Coast Chapter of the Florida Public Relations Association and participates in Emerald Coast Women in Business, Ad Fed and area chambers of commerce.

For more information, call 850-231-6106 or visit Seasidefl.com.