Local Business Launches Natural Skin Care with SOL
Jul 09, 2016 10:02AM
elissa and Keith Miller like to greet passersby with an energetic “Shine on!”—the catch phrase for Shine On Living, a new line of “skin quenchers” known locally as 30A SOL. The products provide natural, chemical-free, environmentally safe hydration and nutrients for skin exposed to sun and the elements.
While the Millers’ beach-based business, Shine On Living LLC, has been a dream for more than 30 years, it began to take shape in 2014, when they contacted their friend Bob Hamner, developer of sun- and skin-care products for Absolutely Natural in Melbourne, Florida, for whom Shine On Living is now a distributor. “Bob and his daughter, Kristina, had some cool formulations that they had been waiting to show some spa clients,” Keith says. “We started talking about liquid butters and various citrus puree blends, and Shine On Living was born.”
It took several months to develop the products, which contain only cosmetic-grade ingredients, most organically sourced. The Millers test-marketed them late last summer at a “lotion bar” kiosk at farmers’ markets. Now 30A SOL products—including Apres Sol Creme Puree, Bronze-Shimmer and Mango-Coconut Liquide Butters, Facial Smoothie, Active Recovery Gel and Renue and Recovery Mists—can be found in resorts, stores and spas along the Emerald Coast as well as at the 30A Farmers’ Market in Rosemary Beach. The Millers are also working with local spa and hotel owners to develop private-label and custom-fragrance products.