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Natural Awakenings Northwest Florida

Kratom and Company: A Business Profile

Anyone who’s ever walked into Kratom and Company, the natural supplement shop in Fort Walton Beach, has met Larry Nichols—the older gentleman with salt-and-pepper hair and a big smile. He owns and operates the shop along with his son Matthew, and he’s made it his mission to go the extra mile to provide the best customer service around.

Nichols says he doesn’t just want to make sure customers leave with high-quality products that fit their specific needs. He also wants to make sure they leave with the feeling that they’ve made a new friend.

“I try to spend as much time as needed with each customer to answer all possible questions,” he says. 

“What is Kratom?" 

Nichols is used to that question. “Kratom is a tree found in Southeast Asia, primarily on the Indonesian island of Borneo,” he says. “Its scientific name is Mitragyna speciosa.”

For nearly 1,000 years, the indigenous people of Southeast Asia have harvested the leaves of Kratom trees and used them for various conditions, including pain, anxiety, lack of energy, poor focus and insomnia. 

“Modern researchers have discovered that the Kratom leaf contains two main alkaloids, 7-Hydroxymitragynine and Mitragynine,” Nichols says. “Some reports have even suggested that Kratom could also help people struggling with withdrawal symptoms of opioids.”

One reason Kratom has so many possible uses is that its effects can vary greatly depending upon the strain and amount of the leaf used, he says. “Typically, lower amounts are said to help boost energy and focus, and a larger amount is said to have a more sedative affect.” 

Going the extra mile

Not all Kratom products are alike, Nichols adds. 

“We’ve gone to great lengths to make sure that we only provide the freshest, highest-quality and largest variety of Kratom possible,” he says.

He means that literally. His son traveled halfway around the world, to the jungles and villages of Indonesia, in order to meet with the farmers personally and build a relationship with them. 

“Matthew got hands-on experience and insight into the growing, harvesting and preparation of Kratom, and he was able to locate the farmers who use the tried-and-true farming methods that continue to produce the highest-quality Kratom. Our personal relationship with them allows us to provide a product with unparalleled freshness.”

For Kratom and Company, that’s what “going the extra mile” looks like.

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